Lead a team as a Director of Online Marketing in a fast-paced, high-energy, professional environment, with challenge and opportunity for great personal and corporate success.
Summary of Qualifications
- Demonstrated ability to increase revenue and optimize ROI with online marketing campaigns
- 7 years experience with online advertising, specializing in search engine marketing (SEO & PPC)
- Strong knowledge of website analytics as well as email, social and affiliate marketing campaigns
Professional Experience
Director of Online Marketing, Bank of Internet USA : November 2008 - Present
- Current Position . . .
- Created unique SEM strategies, based on client goals, budgets and industry research
- Lead pitch and strategy meetings with clients, leading directly to increased revenue
- Developed new processes and trained internal team on SEO and PPC best practices
- Actively managed over 25 client's PPC campaigns totaling $50,000 a month in spend
- Successfully executed SEO campaigns leading to increased rankings and conversions
- Updated reporting process enabling efficient data collection across Urchin, Omniture and HBX
- Provided email marketing, display advertising and affiliate program strategies to clients
- Increased Revenue by 19% and Profit by 89% with new process, pricing and best practices
- Increased client SEO and PPC budgets by earning trust through measurable results and education
- Developed strategies for over 100 clients including Jenny Craig and William Lyon Homes
- Incorporated social media optimization, reputation management and affiliate marketing with SEM
- Introduced techniques for keyword research, on-site organic optimization and link development
- Optimized PPC campaigns using A/B testing, multivariate landing pages and eye tracking studies
- Ensured accurate tracking by planning and executing the migration to HBX and Google Analytics
- Worked on integrated marketing strategies with email, analytics and online media
- Optimized websites and pay per click campaigns for increased ROI and traffic
- Trained in-house search staff on proven search engine optimization techniques
- Setup advanced analytics, with conversion tracking, and provided client training
- Catered to a variety of clients from small startups to a multi-million dollar online retailer
- Networked with industry professionals and local search marketing groups
- Doubled Revenue in 2005 with successful case studies and corporate marketing
- Conceptualized and developed services and tools, most notably the first SEO toolbar
- Refined knowledge of keyword research, on-site optimization and link development
- Promoted from SEO Specialist to Director of Search Engine Marketing in 3 months
- Managed a team of 10 SEO engineers, 5 link specialist and 2 developers
- Created nonBot to feature hand-coded SEO tools and a search marketing blog
- Studied and tested search engine optimization, link building, and pay per click techniques
- Developed an ecommerce shopping cart with back-end payment gateway integration
- Developed relational SQL database architecture with advanced stored procedures
- Launched a specialized directory that generated $50,000 revenue in six months
- Freelance consultant focused on web design, programming and online marketing
- Produced websites in HTML, CSS, JS and Flash, establishing a solid web development foundation
- Promoted websites with email messaging, banner advertising, and early SEO techniques
Skills
Online Advertising
- Organic Search Engine Optimization (SEO), including Keyword Research and Link Development
- Pay per Click Management (PPC), including Campaign Optimization with A/B and Multivariate Testing
- Online Media Planning and Purchasing, including Banner and Contextual Ads
- Reputation Development, Monitoring and Management (RM)
- Social Media Optimization (SMO) and Viral Marketing
- Dynamic Email Messaging and List Segmentation
- Analytics Setup, Testing, Analysis and Reporting
- Microsoft Suite, including PowerPoint, Excel and Visual Studio
- Adobe Photoshop, Illustrator, Dreamweaver and Flash (legacy Macromedia)
- Google AdWords, Yahoo Search Marketing, MSN AdCenter, Ask and Miva
- Omniture HBX (HitBox), Google Analytics, WebTrends, Urchin and StatCounter
- EmailLabs, Constant Contact and Vertical Response
- HTML, DHTML, CSS, XML, JavaScript, ASP/VB.Net, Microsoft SQL, mySQL, PHP
Education
The Art Institute of California - San Diego
Bachelors of Science in Multimedia and Web Development
Graduated 2003, GPA 3.8
Certifications
- Expert Rating Certified SEO Professional
- Certified SEW Search Engine Marketing Skills
- Google AdWords Qualified Professional
- Yahoo Search Marketing Ambassador
- Certified HBX Business Consultant
Some images from my ski career. ( 1 2 3 4 )
Copyright - 2009 Ryan Deacon Adami Resume
