Objective
Lead a team as a Director of Online Marketing in a fast-paced, high-energy environment, with challenge and opportunity for great personal and corporate success.
Recommendation
Lisa Marino from PixelMEDIA says ... "Ryan is a uniquely qualified and talented Search Engine Marketing professional whose experience in his craft far exceeds that of others in the field. ... Ryan is among the best and brightest I've encountered. His abilities span the more strategic aspects of business development and marketing, which he complements with his tactical execution of search marketing programs, website development, and web analytics to ensure success for clients.
His background in web development and organic search engine optimization, coupled with his knowledge of web anaylics and Pay Per Click marketing, come together to create the "perfect storm" in search marketing strategy available today. Ryan's ability to communicate effectively with clients, understand their goals, and translate those into winning search marketing programs is evident. ... Ryan has cracked the code on this somewhat ambiguous art, and comes with my highest recommendation."
Qualifications
- Demonstrated ability to increase revenue and optimize ROI with online marketing campaigns
- 10 years experience with online advertising, specializing in search engine marketing (SEO & PPC)
- Strong knowledge of website analytics as well as email, display and affiliate marketing campaigns
Employment
BusinessOnLine Director, Search
January 2010 - Present
Bank of Internet USA Director of Online Marketing
November 2008 - October 2009
- Reduced Cost per Mortgage Lead from $91 to $28, and Cost per Loan from $2,042 to $1,128
- Brought in $100 million in deposits during July with less than $14,000 spend on advertising
- Launched campaigns with A/B testing, email marketing, rate table PPC and affiliate marketing
- Refreshed usability and content architecture meeting the needs of multiple visitor personas
- Executed SEO resulting in a top 3 ranking for 'apartment loans', and increasing call volume
- Updated analytics to identify voids and deliver actionable reporting with clear metrics
- Uncovered conversion attribution with organic traffic delivering over 92% of applications
- Managed online channels, with print and radio; including creative for brochures and bank cards
- Updated process for 25+ vendors, and identified a billing error resulting in an $8k credit
- Interviewed twice by Bank Technology News regarding blogging strategy and social media
PixelMEDIA Inc Search Marketing Manager
April 2008 - September 2008
- Created unique SEM strategies, based on client goals, budgets and industry research
- Lead pitch and strategy meetings with clients, leading directly to increased revenue
- Developed new processes and trained internal team on SEO and PPC best practices
- Actively managed over 25 client's PPC campaigns totaling $50,000 a month in spend
- Successfully executed SEO campaigns leading to increased rankings and conversions
- Updated reporting process enabling efficient data collection across Urchin, Omniture and HBX
- Provided email marketing, display advertising and affiliate program strategies to clients
Interactivate Inc Director of Search Marketing
March 2006 - February 2008
- Increased Revenue by 19% and Profit by 89% with new process, pricing and best practices
- Increased client SEO and PPC budgets by earning trust through measurable results and education
- Developed strategies for over 50 clients including Jenny Craig and William Lyon Homes
- Incorporated social media optimization, reputation management and affiliate marketing with SEM
- Introduced techniques for keyword research, on-site organic optimization and link development
- Optimized PPC campaigns using A/B testing, multivariate landing pages and eye tracking studies
- Ensured accurate tracking by planning and executing the migration to HBX and Google Analytics
- Worked on integrated marketing strategies with email, analytics and online media
Epic Search Marketing Inc Search Marketing Consultant
August 2005 - February 2006
- Optimized websites and pay per click campaigns for increased ROI and traffic
- Trained in-house search staff on proven search engine optimization techniques
- Setup advanced analytics, with conversion tracking, and provided client training
- Catered to a variety of clients from small startups to a multi-million dollar online retailer
- Networked with industry professionals and local search marketing groups
SEO Inc Director of Search Engine Marketing
August 2004 - July 2005
- Doubled Revenue in 2005 with successful case studies and corporate marketing
- Conceptualized and developed services and tools, most notably the first SEO toolbar
- Refined knowledge of keyword research, on-site optimization and link development
- Promoted from SEO Specialist to Director of Search Engine Marketing in 6 months
- Managed a team of 10 SEO engineers, 5 link specialist and 2 developers
CodeCrapht Development Group Consultant / Entrepreneur
October 2003 - Present
- Created nonBot to feature hand-coded SEO tools and a search marketing blog
- Studied and tested search engine optimization, link building, and pay per click techniques
- Developed an ecommerce shopping cart with back-end payment gateway integration
- Developed relational SQL database architecture with advanced stored procedures
- Launched a specialized directory that generated $50,000 revenue in six months
Self Employed Interactive Media Consultant
1999 - October 2003
- Freelance consultant focused on web design, programming and online marketing
- Produced websites in HTML, CSS, JS and Flash, establishing a solid web development foundation
- Promoted websites with email messaging, banner advertising, and early SEO techniques
Expertise
Advertising
- Organic Search Engine Optimization (SEO), including Keyword Research and Link Development
- Pay per Click Management (PPC), with Campaign Optimization and Landing Page Development
- Email Marketing, including List Building, Dynamic Messaging and List Segmentation
- Online Media Planning and Purchasing, including Banner and Contextual Ads
- Affiliate Marketing Strategy Development and Program Management
- Reputation Development, Monitoring and Management (RM)
- Social Media Optimization (SMO) and Viral Marketing
- Analytics Setup, Testing, Analysis and Reporting
Software
- Microsoft Suite, including PowerPoint, Excel Visio, Word and Visual Studio
- Adobe Photoshop, Illustrator, Dreamweaver and Flash (legacy Macromedia)
- Google AdWords, Yahoo Search Marketing, MSN AdCenter, Ask and Miva
- Omniture, HBX (HitBox), Google Analytics, Urchin, WebTrends and StatCounter
- EmailLabs, Constant Contact, ExactTarget, Vertical Response and MailChimp
Languages
- HTML, CSS, XML, JSON, YQL
- PHP, ASP/ VB.Net, Microsoft SQL, mySQL
- JavaScript (including jQuery)
Education
The Art Institute of CaliforniaBachelors of Science Web Development
Graduated 2003, Honor Roll
Certifications
- Expert Rating Certified SEO Professional (SEO)
- Certified SEW Search Engine Marketing Skills (SEO)
- Google AdWords Qualified Professional (PPC & Analytics)
- Yahoo Search Marketing Ambassador (PPC)
- Certified HBX Business Consultant (Analytics)
Bio
Ryan Adami's experience includes building and managing search marketing teams at three large agencies, developing marketing process and procedures, as well as years of hands on technical work. He currently lives in San Diego, but he's a Vermonter at heart.
Prior to online marketing, Ryan was an accomplished skier. At age eleven he joined the Killington Freestyle Team, a program notorious for breading US Ski Team Athletes.
Six years later Ryan would qualify for US Freestyle Nationals, and earn a development spot on the US Ski Team. The following season he turned professional and became a half-pipe pioneer. Super-pipe is now the most popular ski event at Winter X-Games.
Ryan generated income in the off-season by consulting for local internet companies. Having a strong math background and passion for technology, code and optimization came naturally. After Ryan's ski career was ended by injury, he moved to San Diego to peruse an education. He continued consulting through college. Since then Ryan has grown professionally from a web developer to organic optimizer; from search marketing manager to online marketing director.
He's held director level positions with three agencies and managed multi-million dollar search and display campaigns. Ryan also built custom marketing tools and processes that dramatically increased profitability. Ryan has a unique blend of marketing perspective and technical experience, enabling him to deliver comprehensive internet marketing strategies.
(858) 779-4SEM : ryan@ryanadami.com